In New York, artificial intelligence marketing company Cognitiv has launched a solution using algorithms built for individual advertisers, which evaluate each impression in real time and label those most likely to drive a conversion. CEO and co-founder Jeremy Fain (pictured) comments: 'Adding new customers and retaining existing ones is the lifeblood of any business, but it is very hard to find them at an efficient cost at scale. One day, one audience or tactic might work, but the next it won't or doesn't scale. Deep learning is how Cognitiv solves these problems, saving traders time while delivering new customers at scale and at an efficient cost'.